Custom solutions

KeyWestWatch Media builds custom WordPress websites and develops digital strategies for select small businesses and not-for-profits. We work with our clients to design websites that reflect their goals and brands.

Custom WordPress websites

What we do

We build custom WordPress websites for small business owners. We start development with Divi, Elegant Themes’ “flagship … visual page builder, and the most widely-used premium WordPress theme in the world according to stats from BuiltWith.com.“

Why we do it

Divi ensures well-coded architecture that integrates smoothly with WordPress and with third-party functionality that includes the features most needed by business owners, including e-commerce, pricing tables and product showcases. At the client’s request, we also use premium, third-party themes.

How we do it

We work with clients to choose and purchase appropriate domain names, develop a strategic design with supporting templates and plugins, create original custom content, including text and visual elements, and maintain the site. Or we will train you or you staff and turn over the keys.

Explore our work

We believe our clients’ websites should reflect their specific needs and their choices for colors, design and content.

Website plans & pricing

We may offer our clients discounts from our posted rates for ongoing, multi-layered projects with a minimum three-month contract. We require customers to purchase our maintenance agreement. Please contact us for custom pricing.

Initial consultation and project plan | Consultation with client to analyze needs, develop project plan, write specifications. Will be applied against first invoice if contract awarded. $500 flat fee

Ongoing consultation and project management | Includes client consultation, training, analysis of project effectiveness, project updates in person, in writing, by telephone or electronically. $150 per hour

WordPress website build | Semi-custom design and template creation for Home Page, About Us, Contact Us, and up to two additional top-level navigation pages. Includes DNS transfer if needed. Does not include visual/text content creation, purchase of theme, purchase of domain name, purchase of hosting services or training. $150 per hour. Minimum 30 hours

Custom content creation | Original text content for Home Page, About Us, Contact Us and content for up to two additional top-level navigation pages. Includes integration of visual elements provided by client. Original visual elements are billed separately. $150 per hour. Minimum 20 hours

Website maintenance and troubleshooting | Includes weekly backup of website, basic security installation. Ensure website is functioning, update software, routine troubleshooting. Does not include hosting. $75 per month. Mandatory unless client takes over all operations after website launch.

Social Media Pricing

We may offer our clients discounts from our posted rates for ongoing, multi-layered projects with a minimum three-month contract. Please contact us for custom pricing.

Account setup | Includes semi-custom design of social media account using client visuals and up to 10 initial posts. $500 flat rate per account

Ongoing content creation | Includes up to three social media posts per week to be used across all social media accounts, management of interaction and up to two links to client website $200 flat rate per week per account. $150 per hour a la carte

Client training | Includes helping client take over all posting and management of social media accounts $150 per hour

Content Pricing

Ongoing social media content | Includes up to three posts per week to be used across all social media accounts, management of interaction and up to two links to client website. $200 flat rate per week per account. $150 per hour a la carte

Ongoing website content | Two blog posts/columns per week. Includes linked post on Facebook, LinkedIn, Google+, and/or Twitter. Does not include visual elements unless provided by client. Subject matter may be determined by client. $250 per week for package. $150 per hour for a la carte.

Social media

We build and customize social media visibility for your business, including Facebook, Instagram, Google Business, Google+, Twitter, Pinterest and LinkedIn. Each custom installation comes with up to 10 original content posts for the launch. We can maintain the accounts for you or train you to manage your own social media.

Content Creation

KeyWestWatch Media brings exceptional content creation expertise to our work. Four decades of research, writing, editing design and photography experience mean our clients get high-quality content for their websites and social media. Our content is fresh, original and customized for your business.

Project Management | What we do

Small businesses face significant challenges when confronted with one-time, transformative projects. They rarely have the staff or resources to complete the project internally. KeyWestWatch Media tackles short-term projects, ranging from staff training to the full research, development, oversight, integration and follow-up involved in launching a new business, product, branding campaign or relocation.

We coordinate vendors and contractors, develop internal and external communications and assist with staff training. We will assess your business operations and map a plan for improving workflow, systems and customer service. We can take over the headaches of relocating your business — from arranging for the movers to re-establishing your computer networks and phone systems. And, if you need someone to answer the phones or water the plants when you’re on vacation, we’ll help make that happen, too. We ensure a smooth, timely, efficient project – while you tend to business.

Project Management Pricing

We may offer our clients discounts from our posted rates for ongoing, multi-layered projects with a minimum three-month contract. Please contact us for custom pricing.

Initial consultation | Consultation with client to analyze needs, develop project plan, write specifications. Will be applied against first invoice if contract awarded. $500 Flat Rate

Ongoing project management | Includes ongoing client consultation, training, analysis of project effectiveness, project updates in person, in writing, by telephone or electronically. $150 per hour for major projects. $25 per hour for routine office administration services — or watering the plants.

Strategic marketing | What we do

Today’s marketing environment demands nimble, multi-platform advertising, leave-behind collateral and an understanding of social media and digital advertising. KeyWestWatch Media works with business owners to develop online and in-print marketing strategies, including social media, to help improve visibility and foster customer relationships.

We start by defining the client’s target audience, both existing and potential. We determine market competition and establish the client’s unique position within the market. Working together, we develop and implement comprehensive and adaptable marketing campaigns that support the client’s changing goals.

We believe in the power of integrated platforms — print, digital, events and marketing collateral. We believe our clients and their businesses succeed when they combine a strong product, exceptional customer service and consistent advertising and marketing of their products and their brands. Investing in consistent, ongoing branding is the foundation for business growth.

Marketing Plans and Pricing

We may offer our clients discounts from our posted rates for ongoing, multi-layered projects with a minimum three-month contract. Please contact us for custom pricing.

Google AdWords campaign | Develop and implement goal-specific AdWords campaign, analyze results and adjust as needed. Does not include cost of AdWords. $150 per hour

Facebook campaign | Develop and implement goal-specific Facebook campaign, analyze results and adjust as needed. Does not include cost of Facebook ads. $150 per hour

Other social media | We will create online ad campaigns across other platforms, such as LinkedIn or local outlets, at the client’s request. $150 per hour

Print advertising | Working with the client and appropriate print publications, we define the audience and create high-quality print ads to support the client’s goals. We work with print vendors to place the advertising and meet publication specifications. This does not include the cost of the print advertising schedules. $150 per hour

Marketing collateral | Letterheads, business cards, brochures and other “leave behinds” are important branding tools for small businesses. We will use the client’s existing logos and artwork to design marketing collateral, or contract with third-party vendors to create new logos. Third party vendors and related printing costs are not included. $150 per hour

KeyWestWatch Media

We build custom WordPress websites, manage social media and develop digital marketing strategies for select small businesses and not-for-profits.

LGC Says

LGC Says is a collection of columns, essays and short stories written by Linda Grist Cunningham. The collection includes letters to her grandson and coverage of Hurricane Irma.

Key West Island News

Island News is a digital information company that connects Key West residents and friends of the island, fosters our One Human Family culture and advances shared goals.